James Martin is a British designer, author, and educator best known as Made By James. For more than 20 years, he has helped thousands of creatives, founders, and brands build recognizable reputations that create extraordinary opportunities. His books, Made by James and No Bullsh*t Branding, challenge the traditional view of branding as simply logos or visual identity, presenting it instead as the ongoing process of becoming the obvious choice through trust, behavior, and meaningful human connection. James serves on Canva's Design Advisory Board and is a creative partner to Lincoln Design Co. and Affinity. At the heart of his work is a simple belief: opportunity is not something you wait for, but something you can design. Through speaking, mentoring, writing, and partnerships with global brands, James helps people think differently about reputation, relationships, and the everyday behaviors that produce remarkable outcomes, championing craft, generosity, continuous learning, and the power of human creativity to shape the world.