Claire Atkinson is founder of the media, tech and marketing focused podcast and newsletter The Media Mix. She is currently a contributing editor at Hollywood publication The Ankler and most recently, the New York-based Chief Media Correspondent at Insider. She has written about the media business for three decades from both the US and Europe with credits including The New York Times, Independent and Observer, among many others. Previously, Atkinson worked at Murdoch's News Corp. for seven years as a media reporter on the New York Post business desk covering mergers and acquisitions and writing a weekly Sunday business column.