The Inner Work of Capital unveils the world of impact investing. Spearheaded by Fernando Russo from Amsterdam, he and his family established a family office, transitioning toward active capital allocation. Over a decade of profound learning, they embraced regenerative agriculture-initially transforming their own farm and subsequently financing innovations within the food system. The book shares ten fundamental lessons, encouraging readers to reject artificial benchmarks and heed nature's constant signals. It demonstrates that money, when aligned with personal values, serves to build a better world.
"I hope that not only the Impact Investors but all investors will read this book and transform their businesses to find meaning beyond capital."
Satish Kumar
founder of Schumacher College
"This beautifully told story through the life of a leading impact investor offers both a personal and practical perspective for investors and entrepreneurs alike. I wish this book was around when I began my own investment journey."
Seth Tabatznik
environmentalist, philanthropist and founder of Be The Earth Foundation
"Happiness around money can be found when you let go of the comparison with artificial bench marks. And then finding and accepting the slow but steady returns which nature offers. The road to making a positive difference with your money is through impact investing."
Frank van Beunigen
Co-Founder at PYM - the Conscious Investors' Community