V osnovu knigi leg unikal'nyy opyt sozdaniya i razvitiya LANIT, gruppy kompanii, vyrosshey za 30 let iz nebol'shogo startapa v lidera rossiyskogo IT-rynka s oborotom boleye 200 mlrd rubley. Georgiy Gens nachinal kak programmist, a stal sozdatelem odnoy iz krupneyshikh tekhnologicheskikh kompaniy Rossii. S 1989 po 2018 god on sozdaval osobuyu kul'turu upravleniya, osnovannuyu na doverii k lyudyam i umenii videt' vozmozhnosti tam, gde drugiye videli prepyatstviya. Avtory knigi - top-menedzher LANIT Vladimir Vertogradov, prorabotavshiy s Gensom boleye 20 let, i biznes-konsul'tant Viktoriya Shimanskaya - sistematizirovali yego upravlencheskiye praktiki po modeli GENS-liderstva: - Growth (rost) - o tom, kak prinimat' strategicheskiye resheniya v usloviyakh neopredelennosti i nakhodit' novyye vozmozhnosti dlya razvitiya. - Empathy (empatiya) - o postroyenii komandy, gde kazhdyy sotrudnik mozhet realizovat' svoy potentsial, i sozdanii po-nastoyashchemu kliyentooriyentirovannoy kul'tury. - Novation (innovatsii) - o tom, kak vnedryat' izmeneniya bez razrusheniya sushchestvuyushchikh protsessov i razvivat' novyye napravleniya biznesa. - Sustainability (ustoychivost') - o vystraivanii sistemy, kotoraya rabotayet kak chasy dazhe v krizisnyye periody. Kazhdyy printsip raskryvayetsya cherez zhivyye primery iz praktiki LANIT: ot istorii pervoy sdelki s bankom v 1990 godu do sozdaniya masshtabnykh gosudarstvennykh proyektov, ot preodoleniya krizisa 1998 goda do uspeshnoy tsifrovoy transformatsii 2020-kh.