Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.

Parthiv Shah, Founder and President of eLaunchers.com, is a seasoned marketing expert with a strong track record. He has helped over 300 clients, including dentists and physicians across the USA and internationally. Parthiv authored the best-selling book "Business Kamasutra" and co-authored several others, including "Copy That Sells" with marketing legend Dan Kennedy. With extensive experience in direct mail marketing and various certifications, he is a sought-after speaker at marketing conferences and a dedicated community member, having received multiple awards and recognitions.