Rowan Pierce writes about the hidden dynamics shaping modern life, from the forces that quietly drain business profits to the technologies that rewire human behavior. His previous books, Profit in Plain Sight and Outsmarting the Machine, established him as a clear-eyed guide to the opportunities and risks of an AI-driven world. With The Attention Economy, Pierce turns his lens to the most valuable resource of all: human focus. His work blends business insight, cultural analysis, and practical strategy to reveal how systems shape our choices-and how individuals and organizations can reclaim clarity, relevance, and control in a distracted age.