Jason founded The Electric Tribe in 2021 as a community created to share the recipes that helped his mother regain her health, inspiring others facing cancer and to support people striving for optimal wellbeing. Through this community of over 1 million people and his health website, where they have sold over 25,000 units of vegan seaweed supplements worldwide, and become a leader in the UK, he has witnessed first-hand the power of our lifestyle choices-especially when it comes to food.