Neil Baum, MD, is professor of Clinical Urology at Tulane Medical School in New Orleans, Louisiana. He is the author of Marketing Your Clinical Practice-Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, published in 2015. He has written a book, What's Going on Down There?, which has served as a guide for women's health. He has written ten books on practice management and the business of medicine.Baum was the columnist for American Medical News for more than 25 years. He wrote the popular column, The Bottom Line, for Urology Times for more than 20 years. He has authored or co-authored over 350 articles that have appeared in peer-reviewed medical publications on various urologic topics, as well as articles on practice management.He has recently published a book, The Business Basics of Building and Managing a Healthcare Practice (Springer 2020), which emphasizes the importance of being involved in the business of medical practice.Baum offers practical ideas and suggestions that have been tested in his practice or used by other physicians to significantly improve the efficiency and productivity of their medical practices.