Invest in Leaders at All Levels as a Key Part of Your Business Strategy

Drawing on nearly three decades of experience across sales operations, technology consulting, and talent development, Tina Schust Robinson offers a much-needed reimagining of leadership development. She guides all leadership investors—from founders, executives, and frontline managers to those doing the hands-on design and delivery work—toward a more holistic and successful development approach.

Making a powerful business case for investing intentionally in leaders, Robinson explores why leadership investment is a crucial aspect of any business strategy and what characteristics define a good leader. She shows how leadership investors can craft initiatives that are tied to their organization’s and employees’ specific needs, sustainable over time, and highly effective. Moving beyond quick fixes and one-off programs, Robinson makes a practical case for why investing intentionally in leaders is a crucial aspect of any business strategy.

This book shares Robinson’s one-to-one, one-to-many, and one-to-all leadership investment framework. It demonstrates how organizations can pursue coaching and mentoring for individuals, improve leadership training for groups, and develop a comprehensive strategy to address leadership development throughout the talent life cycle.

Interviews with successful corporate and nonprofit leaders and talent development pros bring the three-pronged framework into action. Checklists, assessments, and exercises allow leadership investors to apply the framework immediately and tailor their solutions to specific audiences and business needs.

Whether you’re leading a team or shaping an entire organization, this book will change how you think about leadership—and the return it can deliver when you invest wisely.