Major Anniversary: Will be published into the 250th Anniversary of the Declaration of Independence (the semiquincentennial) positioning the author to comment extensively on the meaning of this history to the present political situation. The author is preparing a set of op-eds for this purpose.

The New Press track: Popular history is a standout category for The New Press, with titles such as Ray Raphael's Founding Myths (34K copies in all editions), Eric Loomis' A History of America in Ten Strikes (14K in all editions), and Dave Zirin's A People's History of Sports in the United States (11K in all editions) -punchy, accessible, radical history for a general audience.

A-list endorsements: Author already has two endorsements from prominent U.S. Historians; we will aim for a full suite of blurbs, from Alan Taylor, Tiya Miles, Annette Gordon-Reed and many others.

Promotion: Print and egalley distribution to trade and consumer media; print media campaign for reviews and feature coverage; national radio and podcast campaign; in-person author events; social marketing campaign, print and digital consumer advertising.