Sales Track: Collins's 2021 book, The Wealth Hoarders sold 3,000 copies in hardback, paperback and audiobook combined. His 2016 book, Born on Third Base has sold over 16,000 in across all editions.
Platform: Collins has 31,900 followers across Facebook and X. His weekly newsletter has 55,0000 subscribers and is on track to grow to 100,000 in the coming year; the newsletter will feature a weekly promotion of the book for three months after its publication. The Institute for Policy Studies will also hire a publicist to undertake a talk radio campaign for the book.
Collins co-founded Patriotic Millionaires, which has 306,000 Facebook followers; another organization he is associated with, The Other 98 Percent, has an audience of 7.1M.
Blurbs: Bernie Sanders, David Cay Johnston, Barbara Ehrenreich, Robert Reich, and Ralph Nader have blurbed Chuck's previous books. We expect similar high-profile blurbs for Burned by Billionaires.
Media pro: Collins is a go-to expert, with interviews on NPR's Fresh Air, and CNN, and in Rolling Stone, Salon, and Business Insider. He has written for The Boston Globe, the Guardian, the American Prospect, The Hill, and The Nation.
Outreach: Print and egalley distribution to trade and consumer media; print media campaign for feature coverage; national radio and podcast campaigns; in-person author events; social media campaign.
