In today''s fiercely competitive job market, with the balance of power squarely injob-seekers'' hands, how can organizations attract and retain the most talentedcandidates-and the best additions to their culture? The answer may surprise you. Themost effective employer brands don''t attract candidates; they repel them. Combiningthe expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams,Give & Get Employer Branding redefines the concept of an employee valueproposition entirely. Instead of a sales pitch aimed at seducing candidates withsizzle, this refreshing new approach harnesses the value to be found within thecultural realities and expectations of the company. You''ll learn how to create a"smart filter," elevate your organization''s strengths by pairing them with what ittruly takes to thrive, and answer the burning questions on candidates'' minds likenever before.