"Net working capital versus marketing in agriculture sector of Turkey" explores the profound aspects of liquidity. The appraisal of the composition for net working capital remains unrevealed in the business finance literature. We aim to enrich net working capital as a liquidity assessment criterion and to explore its profound aspects on a sectoral basis or case. To attain this objective, we hereby evaluate the long-term data of the businesses within the agriculture sector in Turkey by a novel model proposal and we follow a relative empirical methodology. Excluding the short-term load of bank credits, we also present the nexus of marketing strategies and short-term financing in terms of net working capital decomposition and our suggestions along with concluding remarks therein. With the evidence in the agriculture sector of Turkey, we may conclude that the detailed content of net working capital is worth considering in liquidity assessment at the nexus of marketing decisions.