For ten years or so I've been putting down my thoughts on design, and technology, and ethics. Essays after essay. Some of those essays get turned into talks, some of them get blown out into books, but the essay has always been the native form for all these. I am, at heart, an essay writer. I love the form. It's long enough to be nuanced, and short enough to get it out immediately. All the essays here have already appeared somewhere. Some might be familiar. But I thought it'd be nice to get them all in one book. Cause man I love holding a book, and flipping through it, and writing notes in the margins. Also, I added a bunch of footnotes to the essays. So that's new. The book is broken up into three sections: the more recent stuff on ethics, responsibility, and race; a section where I throw rocks at Silicon Valley; and a more practical section about design basics, which is where this whole mess got started. I just wanted to help you get paid, remember that? Lordy, it's been a journey.