Sally Butcher is the fiery-haired proprietress of the notable Persian food store Persepolis in Peckham, London, which she runs with her Persian husband, Jamshid. She is a bestselling author and avid blogger, who has amassed a devoted online following for her food-, shop- and Peckham-related musings. The foodie delights of the Middle East are her specialist subject, but she has been known to venture far and wide for inspiration. Her first book, Persia in Peckham, was published to critical acclaim and short-listed for the 2008 André Simon Award. It was also selected by the Sunday Times as their cookery book of the year. Her following tomes, Persepolis, Veggiestan and Snackistan, published by Pavilion, have also received critical acclaim.