STEVE ADUBATO, Ph.D., is a prolific writer. His books include What Were They Thinking?, Make the Connection, and You Are the Brand (all Rutgers University Press). He is an Emmy–Award winning anchor for PBS affiliates Thirteen/WNET and NJTV, who has served as a distinguished visiting professor at New York University, Rutgers University, Seton Hall University and the New Jersey Institute of Technology. Adubato has appeared as a political and media analyst on CNN, NBC’s Today Show, Fox News, NPR, and AM970. His company, Stand & Deliver, offers leadership workshops and executive coaching for professionals in a variety of arenas.